For years Adidas has identified itself as the brand of choice for sports clothing and footwear for men, women and children. The birth of the brand dates back to 1949 when Adolf Dassler "Adi-Das" created the first running shoe in Germany. At the time, the three bands that characterise the brand today were positioned on the upper to stabilise the foot during sports performance. Year after year, Adidas developed new technologies and materials, creating products that gradually embraced all sports disciplines. Whether it's running, football, tennis or padel, Adidas has always dressed the best athletes from the best teams and amateur sportsmen and women from all over the world.