New sole takes off
The new CloudTec® sole gives you an even smoother ride than ever before. These new structural innovations such as re-shaped cloud elements, increased grip pads, and updated central channel make the Cloud fit for your activity.
Step into comfort
The Cloud is famous for its unmatched step-in feel. With the new Cloud, every element is engineered to take comfort even further day in, day out. See for yourself. Step in.
Comfort and performance, heel to toe
The new V-molded heel uses the latest advancements in material design and shaping that adapts to your foot, giving you a snug fit that still provides freedom for your feet.
On that’s easy on
One of the iconic elements of the Cloud is the easy-entry speed-lace system. Slip into the Cloud effortlessly without needing to tie the laces, yet stay securely in place on the run. Swiss engineering at its finest.
- Runner profile: Urban explorers on the move.
- All day, every day performance and comfort in the lightweight shoe that's Never Not On.
On’s patented CloudTec® technology is engineered to deliver a soft landing followed by an explosive take-off. The result? An unbelievably light running sensation. And no compromise on cushioning and impact protection. In other words, running on clouds.
Welcome to the ultimate lightweight running sensation. Cushioning that doesn't break your stride, but adapts to it. When you hit the ground with an On shoe, the highly adaptive rubber Cloud elements cushion both vertical and horizontal forces for a soft landing and start getting you ready to move forward.
CloudTec® is the first system to offer cushioning only during the landing phase (when you actually need it). As soon as you strike the ground, the Cloud elements lock firm to form a solid foundation for natural, powerful propulsion. Prepare for take-off.